Thursday, January 8, 2009

Lenovo Bets Big on Retail

Lenovo India is continuing to bet heavily on retail and is in the process of providing a face-lift to its existing retail outlets. The vendor plans to provide uniform look and feel for all Lenovo Exclusive Stores (LES) in the country.

"We have almost finished remodeling two of our existing partner stores, and based on the feedback we will be introducing a uniform look and feel for all stores across the country," said Ramprasad L, Vice President, Transactional Sales, Lenovo India.

Lenovo has around 156 LESs across the country and over 350 business partners. "For the B-and C- class cities and for certain pockets in metros, we will have scaled down models. We are ensuring that every one of these stores, irrespective of its size, will look similar across the country," he added.

The vendor is betting heavily on netbooks being sold through retail and is also planning to launch nettops in the country. "We will soon have the Lenovo H200, which will sport an Atom processor, and will be priced aggressively and sold through our retail partners," Ramprasad said.

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